Week 9 (Cooking) - Coffee Rub Pork Tenderloin

Week 9's challenge was coffee. I've had this recipe from budget bytes kicking around for a while and though I'd give it a go. Unfortunately I was not a fan of this flavor at all and most of the cut of meat has been scrapped to the dog. I don't know if I made a wrong turn somewhere, or if coffee and pork just don't work for me, but this one was a bust. I'm documenting this occasion for posterity's sake but I see no need to share the step-by-step on a failed recipe.

The Rub looked tasty

The finished product however was very meh.

Suggestions? Thoughts?
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